OBJECTIVE

Produce assets for the launch of Canada Goose’s first ever collaboration with a fashion designer—Angel Chen.

ROLE

Production Designer

COLLABORATORS

Pia Nummi, Director of Creative Services
Zhi Gao, Art Director
Elaine Sanders, Integrated Marketing Communications Manager
Lisa Korp, Media Manager

SOLUTION

With direction from talented creatives Pia Nummi, Director Creative Services and Zhi Gao, Art Director and the amazing Marketing Communications team I created templates for all assets in Sketch. Artwork included the beautiful photography and artwork produced for the collaboration. Working within brand guidelines and the digital style guide I created 140 final assets including web, social media, programmatic banners, out-of-home digital billboards and specialized Teads ads.