Objective

Engage Indigo shoppers through trade, marketing and promotional emails to drive sales online and in store. 


Role

Graphic Design and Production Design, marketing emails

Collaborators

Kate Cheptine, Email Design Team Lead

Solution

At Indigo I worked within the Digital Studio designing consumer marketing emails using brand design systems in Figma, editing images and creating animated gifs. Working closely with teammates in an Agile pod I partnered with project managers and copy writers to refine designs.