Objective

Work with Arnold Street Media to develop a logo and brand package for Kroman Capital Advisory (KCA). KCA partners with Ontario developers to create increased growth and profitability. In addition they are committed to giving back to Princess Margaret Cancer Foundation by donating and fundraising on a regular basis.

Role

Branding, identity, design and of digital assets and collateral

Collaborator

Emily Silverman, Account Director

Solution

Beginning with some initial concepts created by ASM I designed a combination mark. The monogram references the shape of the breast cancer ribbon and pink is used in the primary logo to further the reference. The blue colours chosen create a feeling of trust and security while the font, Roboto, is strong both digitally and in print.