Objective

Create branding and identity for the Edge team for Microsoft’s yearly Hackathon to encourage participation.

Role

Branding, identity, design and production of digital assets and collateral

Collaborators

Emily Johnson, Art Director
Supisa Nishimura, Senior Designer

Solution

Using type and colours from the Edge style guidelines I created a modern and clean logo that shifts direction implying a shift in thinking needed to be successful working on a Hackathon project. The intention of the logo is also to stand out from the many Hackathon groups available to participants.

I designed project cards that organizers could easily print in-house, as well as swag, including magnets and stickers of the logo. Additionally I designed posters to let people know about the event and where to get more details. Finally I created an illustration for the online listing for the group.