SPINRITE PATTERNS

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Objective

Increase interest and engagement with the themed Pattern Round-ups, ex. Fall Fashion, Must Learn Stitches on the Spinrite retail website.

Role

Art Director, Designer, Production Designer

Collaborator

Tamara McIntosh, Design Manager

Solution

The homepage for the Spinrite retail website features several Pattern Round-ups along with a variety of content including featured products and inspiration. I designed multiple asset styles and templates for Pattern Roundup, as well as produced digital assets for the website and email.

Style 1: A moodboard style design that highlights four patterns including at least one lifestyle image, and close-up views of one yarn per pattern and an abstract illustrative element alluding to yarn stitches. This section is found below the fold on the retail site’s homepage.

Style 1: A moodboard style design that highlights four patterns including at least one lifestyle image, and close-up views of one yarn per pattern and an abstract illustrative element alluding to yarn stitches. This section is found below the fold on the retail site’s homepage.

Style 1: Email header with Moodboard style layout.

Style 1: Email header with Moodboard style layout.

Style 2: Using cropped organically shaped circles three designs are highlighted to pique interest in the colourful patterns featured.

Style 2: Using cropped organically shaped circles three designs are highlighted to pique interest in the colourful patterns featured.

Style 1: A second example of the moodboard style layout with a different pattern theme and mirrored layout, with the swatches on the right hand side instead of on the left.

Style 1: A second example of the moodboard style layout with a different pattern theme and mirrored layout, with the swatches on the right hand side instead of on the left.

Style 3: Taking advantage of a very strong lifestyle photo and pattern design. I use a close up of one of the yarns used in the pattern for texture and to frame the image

Style 3: Taking advantage of a very strong lifestyle photo and pattern design. I use a close up of one of the yarns used in the pattern for texture and to frame the image

Style 2: Each week the website features a new Pattern Roundup that is paired with the Roundup from the prior week.

Style 2: Each week the website features a new Pattern Roundup that is paired with the Roundup from the prior week.

Style 2: A second example of the cropped organic circle style layout with a fresh blue coloured gradient background and eye catching lifestyle images.

Style 2: A second example of the cropped organic circle style layout with a fresh blue coloured gradient background and eye catching lifestyle images.

Style 4: The textures of the yarn and finished pieces are anchored by lifestyle images. Various shaped frames create interest and add whimsy.

Style 4: The textures of the yarn and finished pieces are anchored by lifestyle images. Various shaped frames create interest and add whimsy.